The Igniter 6.0 project was a reworking of user experience throughout the entire site as well as a refocus on brand. The company had decided to move all designs and animation to its sister company, Graceway Media. That move allowed Igniter Media a focus on it's main product—a focus it had never had before: the Mini Movie.
With this new campaign, we wanted to highlight what made the Igniter brand stand apart and reinforce how the product was intended to be used. We wanted the campaign to express how each Mini Movie took great care to produce and remind the church how these films can engage and inspire the congregation weekly. I was able to come up with the new slogan and marketing text that accomplished this for the company's needs.
Igniter Media had always shipped a t-shirt and a thank you letter to new customers, but this time they wanted something different. I was able to come up with a welcome kit that tied in closely with the new brand that included a pen, sticker, thank you card and a custom dot-grid notebook. These items were also subtly integrated into new imagery of the company space and homepage image.
The new site would feature libraries of other producers for the first time and also provide both a clear membership model for purchasing as well as individual sales. As complicated as selling a yearly membership and marketing individual sales was going to be, we wanted the whole experience to be clear and easy to understand.
David Chapman - Direction and Scope, Brand, UX, Marketing
Corin Schedler - Lead Programmer
Mo Lawson - Programmer
Jack Snodgrass - Programmer
Phil Wright - Project Manager
Posted on Thu, June 4, 2015
by David Chapman